FASHION & STYLE
WHO ARE YOU?

WHO ARE YOU?

Hair speaks volumes about who we are, reflecting our personality, identity, and individuality. From the days of traditional and structured styles to the current era of the Identity Generation, where individuality reigns supreme, Italian hair artist Tony Lofoco has seen it all.

THE FUTURE OF FASHION

THE FUTURE OF FASHION

Q&A with personal stylist Lucia Restani on the future of virtual styling, the importance of the human touch, and the true definition of fashion.

ON THE HUNT FOR STYLE! (ALL ITALIAN)

ON THE HUNT FOR STYLE! (ALL ITALIAN)

It’s easy to slip into jeans, but what’s more elegant than a tailored suit or a jacket with crafted finishes? This is why codes of style exist: Principles that aim to be eternal, whether branded or not, with the winning trends being soft, sustainable and made to last forever — irresistible at any age.

WHAT IS FASHION?

WHAT IS FASHION?

Fashion is everywhere: In the news, on TV, and on social media, but do we understand its importance? Though it might seem trivial and is often defined as such, this cannot be further from the truth. Fashion has always played a vital role in society, the economy, and the times we live in— marking humanity’s history and evolution.

LF COLLECTION

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